Many times when clients inquire for portraits, I will state dates/times based on lighting. How important is lighting? Lighting is everything when it comes to photography. Because of nap schedules and such for little ones, sometimes I have to make exceptions to time of day when we shoot, but the best times are super early in the morning (the earlier the better) and about an hour before sunset. Everything in between, well, as a professional, I can work with it, but it is not always ideal. I was so excited when these parents said we could do 9 a.m., the lighting was absolute perfection…..